World Cup rant used as ringtone in China

Throughout the World Cup, the Chinese media has shown professionalism and class, as well as marketing savvy. Prior to each game, CCTV 5 (the sport channel) would have a warm-up mini show to discuss the game, tactics, the players and also on-the-spot interviews with World Cup fans in Germany!

But during Italy-Australia game, the TV announcer Huang Jianxiang had a very over-zealous reaction that made the headlines: "Gooooal! Game over! Italy win! Beat the Australians! ..... Itealy the great! ...Happy birthday to Maldini! Forza Italia!"
http://ent.xicn.net/item/2006/06/28/238293.html

Of course, the rant was also made into a ring tone in China. :) As if there was not enough noise. (www.02cq.com.cn)

Are you the PR type?

I was having lunch with two colleagues the other day, and the two of them were chatting about a mutual friend. They were saying how their friend is leaving China after job searching and that he got a better offer somewhere else. He also applied for a PR agency job, but that did not come through for some reason. “Yeah, he is not the PR type”, my younger friend said.

This got my attention. But my other colleague was quicker to react: “And you mean we are?”

This got me thinking, what is the PR type? Is there such a thing as “PR type”? Is there a "typical" PR person?

At that lunch, all three of us were so different, but all of us chose PR to work in. One of my friends is very focused, determined, sharp and witty. The other is youthful and a photo fan and loves expressing a story in photos. Myself: hm... “people-person”, very enthusiastic and easily excited about stories, new things to tell the world, new ideas.

When I look around the office, I see that everyone is different. We all have our strengths and I guess the beauty of PR is that it’s “breadth and depth” can maximize on those strength and harness them in different practices (crisis, marcomms, corp comms, GPA, etc) and client services.