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Monday, July 10, 2006

World Cup rant used as ringtone in China

Throughout the World Cup, the Chinese media has shown professionalism and class, as well as marketing savvy. Prior to each game, CCTV 5 (the sport channel) would have a warm-up mini show to discuss the game, tactics, the players and also on-the-spot interviews with World Cup fans in Germany!

But during Italy-Australia game, the TV announcer Huang Jianxiang had a very over-zealous reaction that made the headlines: "Gooooal! Game over! Italy win! Beat the Australians! ..... Itealy the great! ...Happy birthday to Maldini! Forza Italia!"
http://ent.xicn.net/item/2006/06/28/238293.html

Of course, the rant was also made into a ring tone in China. :) As if there was not enough noise. (www.02cq.com.cn)

1 Comments:

champaing brain said...

oops. don't tell my aussie freinds this. they are already heartbroken.

7:30 AM

 

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